The SMB Impact Report 2020 said 1.5 lakh new sellers joined 2020 with over 50,000 registering in Hindi and Tamil (amazon in)


E-commerce major Amazon India (amazon in) on Sunday said 1.5 lakh new sellers joined its platform this year, and over 70,000 Indian exporters in its global selling program have crossed $2 billion in cumulative exports.

Amazon India, in its SMB Impact Report 2020, (amazon in) noted that it works with more than 10 lakh small and mid-size business (SMBs) including sellers, delivery and logistics partners, neighbourhood stores, enterprises, developers, content creators and authors work with the company in the country.

"This year has been unprecedented and has impacted the way we work and live. Yet, we remain inspired by the undying entrepreneurial spirit, creativity, resolve and trust in us of businesses, creators and authors to overcome challenges and grow," Amazon India Senior VP and Country Head Amit Agarwal said. (amazon in)

He added that technology adoption and digitisation will continue to play a crucial role in offering expanded access and opportunities to SMBs, and that the company remains committed to invest and partner in success of SMBs in India.

Earlier this year, Amazon had pledged to invest $1 billion to digitise 10 million SMBs, enable e-commerce exports worth $10 billion and create 1 million (amazon in)incremental jobs by 2025.

The SMB Impact Report 2020 said 1.5 lakh new sellers joined in 2020 with over 50,000 registering in Hindi and Tamil.(amazon in)

"(A total of) 4,152 Indian sellers surpassed Rs 1 crore in sales in 2020 and the number of crorepati sellers grew 29 per cent year-on-year," it added.

Amazon has over seven lakh sellers on its platform.(amazon in) has unveiled the top 10 states and union territories with most number of sellers. With more than 110,000 sellers, Delhi has the largest number of sellers in the country, followed by Maharashtra (87,000) and Gujarat (79,000).

Besides, Amazon Business marketplace registered 85 percent year-on-year (YoY) growth in sales.

"There has been a 64 percent increase in monthly order volumes in 2020. Over 3.7 lakh sellers on the B2B marketplace offer more than 20 crore goods and services tax (GST)-enabled products," the report said.

Referring to Kindle Direct Publishing (KDP) - which enables Indian authors to self-publish in multiple languages and reach millions of readers globally - the report said in the year ending November 30, 2020, Indian authors have cumulatively earned over Rs 45 crore through books published on KDP (growing over 2X YoY).

Hundreds of independent authors have earned over Rs 1 lakh each in royalties, in the year ending November 30, 2020, it added.